Ice-breaking, date-raping...whatev
This past summer, Anheuser-Busch unveiled a game it calls Bud Pong. The company, which makes Budweiser, is promoting Bud Pong tournaments and providing Bud Pong tables, balls and glasses to distributors in 47 markets, including college towns like Oswego, N.Y., and Clemson, S.C.
Bud Pong may soon expand into more markets, said Francine Katz, a spokeswoman for Anheuser-Busch Companies Inc.
"It's catching on like wildfire," Ms. Katz said. "We created it as an icebreaker for young adults to meet each other."
Beer companies like Anheuser-Busch have made promoting "responsible drinking" a matter of corporate philosophy, partly as an answer to criticism that they market to youth.
But Ms. Katz said Bud Pong was not intended for underage drinkers because promotions were held in bars, not on campuses. And it does not promote binge drinking, she said, because official rules call for water to be used, not beer. The hope is that those on the sidelines enjoy a Bud.
...
Thomas J. Johnson, a psychologist at Indiana State University, has published seven articles on student alcohol use in peer-reviewed journals since 1998 and has studied thousands of students who play drinking games. He found that 44 percent of men who played said that they did so to sexually manipulate other players. Twenty percent said they had done things after playing a drinking game that could be defined as sexual assault.
[Note: a whitepages.com search for Francine Katz in St. Louis produces exactly one match. So, if you're feeling confident and want to give our fair spokeswoman a ring to ask precisely who it is she expects to believe that Busch really intends for people to play beer pong with water, I'd be interested to know how she answers. You could also ask her what it's like to be a woman who gets paid to peddle the world's #1 date rape drug.]
Bud Pong may soon expand into more markets, said Francine Katz, a spokeswoman for Anheuser-Busch Companies Inc.
"It's catching on like wildfire," Ms. Katz said. "We created it as an icebreaker for young adults to meet each other."
Beer companies like Anheuser-Busch have made promoting "responsible drinking" a matter of corporate philosophy, partly as an answer to criticism that they market to youth.
But Ms. Katz said Bud Pong was not intended for underage drinkers because promotions were held in bars, not on campuses. And it does not promote binge drinking, she said, because official rules call for water to be used, not beer. The hope is that those on the sidelines enjoy a Bud.
...
Thomas J. Johnson, a psychologist at Indiana State University, has published seven articles on student alcohol use in peer-reviewed journals since 1998 and has studied thousands of students who play drinking games. He found that 44 percent of men who played said that they did so to sexually manipulate other players. Twenty percent said they had done things after playing a drinking game that could be defined as sexual assault.
[Note: a whitepages.com search for Francine Katz in St. Louis produces exactly one match. So, if you're feeling confident and want to give our fair spokeswoman a ring to ask precisely who it is she expects to believe that Busch really intends for people to play beer pong with water, I'd be interested to know how she answers. You could also ask her what it's like to be a woman who gets paid to peddle the world's #1 date rape drug.]
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